Archive for the ‘Execution’ Category

Happy New Year

In: Execution

5 Jan 2009

Since my last post, we have been focusing all our efforts toward improving usability across the site. We conducted surveys to learn how people decide what movies to watch. We questioned people on problems they have with finding movies to watch. And we developed personas of different user types including the casual movie watcher and [...]

“Launch”

In: Execution| Overview| Team

22 Sep 2008

Last Thursday at 8PM, we sent out invites to 150 people who signed up for our beta. Hello to all of our new users!

The site and the team have both come a long way in that time. Although I know there is still a lot to do, it’s pretty cool to look [...]

our short break is over and now on to the Beta. We are expanding the team, bringing in designers, and starting to push full steam ahead again. 2008 should be a great year, and we may even be able to expand our meager office and get a new futon cover.

Road to Alpha

In: Execution| Team

16 Dec 2007

At the start of the quarter, the team made a goal to launch an alpha version of the site before winter break. Little did we know that our goal would be complicated by the creation of a new atom, a team of high schoolers addicted to World of Warcraft, and a hernia. The road [...]

Alpha is out!

In: Execution

11 Dec 2007

I’ll leave the more detailed announcement to Steven’s elusive blog post, but I just wanted to let the world know that Alpha is officially out!

Laser-focused

In: Execution| Team

10 Nov 2007

When I was an analyst at Goldman Sachs, a lot of my VP’s and MD’s had catch phrases they would use to keep us motivated through difficult times.
“You are living the dream.”
“Great work, guy.”
“U da man.”
“Let’s rage.”
These messages didn’t have as much of an effect on me when I was sleeping on a drool-stained couch [...]


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We are a movie startup, and this is our story.

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